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Beth Cunningham: 40+ Years of Turning Travel Into Unforgettable Experiences

Writer: Beth Cunningham
Beth Cunningham
Aug 24
3 min read

Updated: Aug 25


For me, travel has never simply been about getting from one destination to another. It’s about the experiences along the way, the people you share them with, and the memories you bring home.


With more than 40 years in the travel and hospitality industry, I’ve had the opportunity to build a career around helping individuals, couples, families, and groups discover journeys designed specifically for them.


My Travel Career Began in 1984

I began my career in 1984 as a travel agent with Casa Grande Travel in Casa Grande, Arizona. My passion for the industry led me to become office manager in 1986.


From 1994 to 1998, I managed TriValley Travel in Coolidge, Arizona, a branch of ADA Travel. It was there that I also became proficient in Amtrak and rail travel, adding another specialty to my travel experience.


In 1998, I relocated to Sherman, Texas, while continuing to work with ADA Travel as an outside travel advisor. Then, in 2007, I ventured out on my own, allowing me to focus more heavily on group travel and music events while continuing to help individuals, couples, and families plan their perfect vacations.


Combining My Love of Travel & Music

Two of my greatest passions have always been travel and music, and I’ve been fortunate to build a career that allows me to bring the two together.


Over the years, I’ve planned and coordinated memorable music-centered travel experiences, including Facedown in the Sand, Railhead Rendezvous, Texas Music Cruises, and Boots on the Beach.


There’s something special about bringing people together through music while experiencing a new destination. These trips are about much more than the itinerary—they’re about friendships, experiences, and memories.


Traveling the World Firsthand

I believe firsthand travel experience makes a difference when helping someone plan their own adventure.


My travels have taken me throughout Australia, Costa Rica, the Panama Canal, Europe, the Caribbean, Mexico, the Bahamas, Hawaii, Alaska, and destinations across the continental United States.


I’ve stayed at premier luxury and deluxe resorts around the world and sailed aboard both large and small ships with multiple cruise lines. Those experiences help me understand the differences between destinations, resorts, cruise lines, and travel styles so I can better recommend the right experience for each client.


Your Vacation Should Be Yours

No two travelers are exactly alike, and I don’t believe their vacations should be either.

Whether you’re planning a family vacation, destination wedding, romantic getaway, cruise, music event, group trip, or quick escape, I use my experience to help find the destination and itinerary that fit you.


After decades in the industry, I’ve also developed strong relationships with tour companies and others throughout the travel community. These relationships help me find special offers, amenities, and unique experiences that can make your journey even more memorable.


More Than 40 Years of Travel Expertise

My professional travel education began when I completed the American Airlines Travel Agent Academy & Training in 1984. I have been a member of IATA since 1984 and Leisure Travel Alliance since 2007, as well as the nationally recognized American Society of Travel Advisors (ASTA).


Even after more than four decades, I still love helping someone turn an idea for a vacation into an experience they’ll remember for years to come.


Where Will Your Next Journey Take You?

Maybe it’s relaxing on a Caribbean beach, exploring Europe, cruising to a new destination, seeing America by rail, or joining fellow music lovers for an unforgettable event.


Whatever your idea of the perfect trip looks like, bring me the dream, and I’ll bring more than 40 years of experience to help you make it happen.

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